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Case study

Fence Decks and More

An Elementor build for an owner-led California fencing and decking contractor: a "built strong, built right" positioning, a broad service menu, a no-pressure process, and 98 desktop and 89 mobile PageSpeed.

Industry
Fencing, decking and outdoor construction
Build
Elementor
My role
Design and development
Year
2026
Fence Decks and More home page: headline reading Fencing, Decks and Outdoor Construction Built to Last in California, over a deck and balustrade photo
Results

The numbers it launched with.

98/100
PageSpeed, desktop
89/100
PageSpeed, mobile
100
Best Practices and SEO, both platforms
0.9s
Largest Contentful Paint, desktop

Live PageSpeed Insights reports, August 2026.

The brief

Homeowners pick a contractor on trust

Fence Decks and More is a California outdoor-construction contractor, owner-led by Ted Homayer, based in Santa Margarita and serving statewide. They build and repair fencing, residential, commercial, industrial, privacy, chain link and ranch, along with decks, pergolas and concrete.

Homeowners and property managers choose a contractor on trust: will the work last, is the pricing straight, will they communicate. The site had to carry that "built strong, built right" positioning, present a broad service menu clearly, explain a no-pressure process, show real reviews, and make requesting a free quote the obvious step.

What I did

A clear service menu, an honest process, a real quote form.

  • Elementor build with a "built strong, built right" positioning and honest-pricing messaging throughout
  • A service grid covering fencing (residential, commercial, industrial, privacy, chain link, ranch), decks, pergolas and concrete
  • A four-step process from free consultation to final walkthrough, to set no-pressure expectations
  • Real Google reviews and a 5.0 rating badge for social proof
  • A detailed free-quote form asking for property and project details, so estimates come back accurate
  • An FAQ covering permits, materials and service areas, with LocalBusiness and FAQ schema, metadata and Open Graph
Speed proof

Green across the board on desktop, 89 on mobile.

This one hits the numbers

Desktop Performance is 98, with Best Practices and SEO both at 100 and Accessibility at 97. Largest Contentful Paint is 0.9 s, Speed Index 0.8 s, blocking time zero. Mobile lands at 89, with the same perfect Best Practices and SEO.

Straight talk: the one thing between mobile and a green score is Largest Contentful Paint at 3.7 s, the hero image on a throttled connection. Everything else on mobile is green, layout shift is 0.001 and blocking time is 0 ms. A lighter mobile crop of that hero closes the last gap.

PageSpeed Insights report for Fence Decks and More on desktop: Performance 98, Accessibility 97, Best Practices 100, SEO 100, First Contentful Paint 0.4 s, Largest Contentful Paint 0.9 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.067
DesktopPerformance 98 · BP and SEO 100, all green
PageSpeed Insights report for the same site on mobile: Performance 89, Accessibility 97, Best Practices 100, SEO 100, First Contentful Paint 1.3 s, Largest Contentful Paint 3.7 s, Total Blocking Time 0 ms, Cumulative Layout Shift 0.001
MobilePerformance 89 · one point off, hero-LCP bound
A closer look

The home page, top to bottom.

Outcome

What it does now

The site carries the "built strong, built right" message, lays out the full service menu, walks homeowners through a no-pressure process, and funnels them into a detailed quote form. Performance is green on desktop and one point off green on mobile. A lighter mobile hero is all that is left.

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